Corporate Communication Strategy Assignment Scribd Free

 

Table of Contents

1.

Introduction............................................................................................ 3

2.

About Syrian Airlines............................................................................. 4

3.

Who is Syrian airlines.................................................... ........................ 4

3.1.

Syrian Airlines milestones.......................................................... …..4

3.2.

State of the Art technology..................................................... ……..5

3.3.

The Big Move and accomplishments.......................................... …..6

4.

Environmental scanning.......................................................................... 7

4.1.

PEST Analysis................................................................................... 7

5.

SWOT Analysis...................................................................................... 10

6.

Main Objectives and strategies ............................................................. 15

7.

Summery...................................................................................... ……..18

8.

References.............................................................................................. 19

2

 

Table of Content

INTR!"#TIN...........................................................................................................................3T$%& 1' %t(ategic )lanning )(ocess...............................................................................................31.1 *siness mission, -ision, o/ecti-es an co(e competencies................................................31.2 acto(s that ha-e to e consie(e when o(mlating st(ategic plans...................................41.3 ecti-eness o technies se when e-eloping st(ategic siness plan..........................5T$%& 2' o(mlating a new st(ateg..............................................................................................62.1 %T analsis an ale'#hain analsis.............................................................................62.2 )%T analsis an )o(te(:s i-e o(ces analsis..............................................................72.3 %igniicance o compan:s sta;ehole( analsis when o(mlating new st(ateg.................92.4 New st(ateg o( the o(gani<ation..........................................................................................9T$%& 3' %t(ateg o(mlation.......................................................................................................103.1 $pp(op(iateness o alte(nati-e st(ategies (elate to ma(;et ent(, sstanti-e g(owth,limite g(owth o( (et(enchment.................................................................................................103.2 %election o a st(ateg..........................................................................................................11T$%& 4' Implementing st(ateg....................................................................................................124.1 Roles an (esponsiilities o pe(sonnel who a(e cha(ge with st(ateg implementation....124.2stimate (eso(ce (ei(ement o( implementing new st(ateg.........................................124.3 #ont(ition o %=$RT ta(gets to achie-ement o st(ategic implementation....................13#N#"%IN..............................................................................................................................13RRN#%..............................................................................................................................14

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